Factors affecting online hotel reservation intention between online and non-online customers

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Jan 03

Product DescriptionThis digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon. com Media Library immediately after purchase. You can view it with any web browser. Description: This study examined the differences between demographic and behavioral characteristics of customers who purchased products online and customers w. . . More >>

Factors affecting online hotel reservation intention between online and non-online customers

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