Factors affecting online hotel reservation intention between online and non-online customers [An article from: International Journal of Hospitality Management] Reviews
May 26
Factors affecting online hotel reservation intention between online and non-online customers [An article from: International Journal of Hospitality Management]
This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This study examined the differences between demographic and behavioral characteristics of customers who purchased products online and customers who did not. Additionally, this study investigat
Rating: 
(out of reviews)
List Price: $ 8.95
Price: $ 8.95