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Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations

Product DescriptionGrowing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city’s negative ima. . . More >>

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations

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This entry was written by imhar and posted on December 30, 2009 at 3:47 am and filed under Destinations. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment(Latest is displayed first) or leave a trackback: Trackback URL.

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2 Comments so far (Add 1 more)

  1. actually u couldnt cry under water because when you cry you inhale and exhale quite frequently wich would make you drown russian mp3

    1. sparks on December 30th, 2009 at 3:09 pm

  2. It seems as if Avraham and Ketter succeeded in summarizing the theoretical and practical knowledge in the field of place branding into a well written, practical, and interesting to read book.

    As a professional in the tourism industry I found this book very helpful, both in ideas for marketing and promotion, and in better understanding the concepts of crisis management, strategic image management and place branding. The book is full of international case studies, which many I found highly relevant for my everyday practice.

    This was a very good reading and I strongly recommend it for those interested in place/ destination branding.

    Rating: 5 / 5

    2. Steve Kane on December 30th, 2009 at 4:55 am

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