Marketing Sri Lanka: as an International Tourist Destination

Product DescriptionWithin the last two decades, Sri Lanka?s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this book provides an analysis of marketing efforts within the tourist industry in the island to the international community. In compliance with growing trend, the purpose of this book is to review Sri Lanka as an internati. . . More >>

Marketing Sri Lanka: as an International Tourist Destination